Music and Marketing

I like this quote from Jon Pareles’ article “Songs From the Heart of a Marketing Plan” in the December 28 2008 edition of the New York Times:

"Perhaps its too 20^th century to hope that music could stay exempt from multi-tasking, or that the constant insinuation of marketing into every moment of consciousness would stop when a song begins. But for the moment I’d suggest individual resistance. Put a song on with no commercial attachments. Turn it up. Close your eyes. And listen."